Whaddon Road or The World of Smile Stadium for sponsorship reasons, is a purpose built football stadium located in the large spa town of Cheltenham, Gloucestershire.
First opened in 1927, the 7,066 capacity ground is comprised of four distinct stands resulting in a mixture of both seating and terrace places.
Cheltenham Town Stadium Guide
Stadium Facts
Overview | |
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Team: | Cheltenham Town |
Opened: | 1927 |
Capacity: | 7,066 |
Address: | The Abbey Business Stadium, Whaddon Rd, Cheltenham, Gloucestershire, GL52 5NA |
Pitch Size: | 111 x 72 yards |
Record Attendance: | 8,326 vs Reading (17th November 1956) |
Operator: | Cheltenham Town F.C. |
Wikipedia: | https://en.wikipedia.org/wiki/Whaddon_Road |
Stadium Names | |
Names: | Whaddon Road, Victory Sports Ground |
Former Names: | Abbey Business Stadium (2009-2015), The World of Smile Stadium (2015-2016), LCI Rail Stadium (2016-2017) |
Construction Details | |
Built: | 1927 |
Jonny-Rocks Stadium History
Today’s Abbey Business Stadium is located on the former site of The Berkeley Hunt Kennels which were built by the local Cheltenham Original Brewery in 1927.
Home to Cheltenham Town since 1932, the club marked their 70th anniversary by earning promotion to the Football League Second Division which translates as the third tier of English Football or today’s equivalent of SkyBet League One.
Shared with Conference North side Gloucester City A.F.C, the record attendance is set at 8,326 for a 1st round FA Cup game against Reading in 1956 17th November and with a current capacity of 7,066 it’s unlikely that this record will be beaten any time soon.
Particularly as Whaddon Road is consistently the smallest capacity stadium in League One whenever the club compete in this division.
In April 2009 The Robins announced a sponsorship deal which saw Whaddon Road be known officially as The Abbey Business Stadium, not to be confused with Cambridge United’s Stadium. Previously it was known as the 1984-esque Victory Sports Ground.
Whaddon Road has a fairly contemporary feel to it with two out of four stands opening post-millennium, including the Hazlewoods Stand which opened in December 2005, and Thomsom and Bancks which was completed in 2001.
Furthermore between the two new stands the corner are now filled in which although not used for seating, is still adds to the character of the ground.
Cheltenham Town Info
Full Name: | Cheltenham Town Football Club |
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Rivals: | Forest Green Rovers (El Glosico), Gloucester City, Hereford United, Bristol City, Swindon Town |
Founded: | 1887 |
Team Colours: | Red, White and Black |
Club Mascot: | Robin |
Nicknames: | The Robins |
Training Ground: | Swindon Village |
Famous Players: | Julian Alsop, Grant McCann, Dave Bird, Craig Armstrong, Jack Butland |
Famous Managers: | Steve Cotterill, John Ward, Jimmy Brian, Michael Duff |
Team Goalscorer: | Dave Lewis (53) |
Most Appearances: | Roger Thorndale (702) |
Official Website: | https://www.ctfc.com/ |
Team Wikipedia: | https://en.wikipedia.org/wiki/Cheltenham_Town_F.C. |
Jonny-Rocks Stadium Seating Plan
Stand Photos
The four stands at Whaddon Road are as follows: Prestbury Road End (North), Thomson and Bancks Stand (East) on Wyman’s Road, Hazlewoods Stand (South) which is where the away fans are housed and lastly Jelf Stand which is the main stand (West).
Click the thumbnails above to enlarge an image of each stand and to read a more detailed description of each part of the Stadium.
Matchday Experience
Jonny-Rocks Stadium Away End
By default visiting supporters are housed within the 1,100 capacity Hazlewoods Stand which is a covered area of seating.
However if the number of fans expected to travel is larger than the usual then, the allocation will be increased up to 1,800, with additional space made available in the nearby Wymans Road Stand.
Hazlewoods Stand is situated behind the Waddon Road goal and the Wymans Road Stand is located to the side with views of the bucolic Cotswold Hills easily viewable from within the ground.
Best Pubs near ground
Located just 15 minutes away from the town centre there are numerous pubs en-route to Whaddon Road with Cheltenham FC’s website recommending the following places:
- The Sudley Arms (Prestbury Road),
- The Feathered Fish – Formerly The Conservatory (Winchcombe Street)
- The Kemble Brewery Inn (CAMRA) (Fairview St).
- Parklands Social Club – At the stadium , two bars in side.
At the stadium itself there is The Robins Nest which allows both sets of fans inside for the small price of £1.00, although the club may turn away some travelling fans if the match is regarded as high-profile.
Food - Places to eat
Besides the expected fast food outlets within the town centre there are two fish and chip ships near the stadium with one on Whaddon Road itself just 150 years past the stadium and the other next to the Sudley Arms pub on Prestbury Road.
The stadium bar which is open to everyone also serves hot food between 12.00 – 2.45 pm and light snacks on offer between 5.00 – 10.30 pm with the concourses inside the stadium itself offering fans the usual range of football snacks.
Think pies, hot dogs and burgers with a hefty half-pounder cheeseburger available for a bargain £4.00.
Cheltenham Town Club Shop
Cheltenham town operate a club shop at Whaddon Road stadium in addition to their own official online store.
The opening times for the store at the ground are as follows:
- Tuesday – Friday: 10.00 am – 4.00 pm
- Matchdays: Open until kick-off.
For more information, to confirm opening times or to check availability feel free to send an email to [email protected] or phone the store on 01242 573558.
Can you take a stadium Tour?
It doesn’t appear as if Cheltenham Town FC currently offer fans the chance to undertake a stadium tour of Whaddon Road.
If this changes, we’ll be sure to update this section.
How to buy Cheltenham Town Tickets
Tickets to see The Robins can be bought via the usual channels including telephone (01242 573558), email ([email protected]), in person at the stadium ticket-office/club shop (Tuesday to Friday 10.00 am – 4.00 pm) and on the internet by visiting Cheltenham Online Tickets.
Ticker Prices for the 2015 season are as follows:
QS Thomson & Bancks Stand
- Adult: £21.00
- Ages 65+ and Disabled: £15.00
- Under 18s and Students: £7.00
- Junior Robins: Free
Jelf Stand
- Adult: £20.00
- Ages 65+ and Disabled: £14.00
- Under 18s and Students: £7.00
- Junior Robins: Free
Terraces
- Adult: £16.00
- Ages 65+ and Disabled: £12.00
- Under 18s and Students: £5.00
- Junior Robins: Free
Hazlewoods Stand
- Adult: £21.00
- Ages 65+ and Disabled: £15.00
- Under 18s and Students: £7.00
- Junior Robins: N/A
Note: Category A matches will carry an additional cost of £2.00 with six fixtures this season designated as “high profile”: Northampton Town, Oxford United, Portsmouth, Luton Town, Plymouth Argyle and Shrewsbury Town.
How to get to Jonny-Rocks Stadium
Where is Jonny-Rocks Stadium?
Abbey Business Stadium is located approximately 1 mile north east of Cheltenham city centre within the residential area of Whaddon.
Driving
Address for satnav: Whaddon Road, Cheltenham, Gloucestershire, GL52 5RA.
From the North (M5)
- Exit the M5 at junction 10 and follow road (A4019 towards Cheltenham).
- Proceed through the traffic Lights, until you come to large roundabout (There is a PC World and McDonalds)
- Turn left and about 500 yards up the road you will come to double mini-roundabout which you should cross straight over.
- Continue for around 300 yards then turn right into Swindon Lane and then follow this road over a level crossing and two mini roundabouts until you reach a larger roundabout.
- Take the Prestbury exit (Straight across) and continue past the racecourse and turn right onto Albert Road following this until you’re at the roundabout.
- Turn left into Prestbury Road and after around 200 yards or so turn right onto Whaddon Road.
From the South (M5)
- Leave the M5 at junction 11 and drive along the A40 following signs to Cheltenham.
- Continue over the first roundabout and at the second one bear right, following the signs for Oxford A40.
- After around half a mile continue over a set of traffic lights then another set after which you should bear left and continue to follow signs for Oxford A40.
- Proceed straight over the next roundabout still on the Oxford A40 and at the next traffic lights turn right then immediately left onto Sandford Road. Continue to a mini-roundabout and turn left.
- At the next traffic lights continue straight over onto the B4075 (Prestbury). After half a mile keep right, as the B4075 becomes Priors Road.
- Take the next left into Whaddon Road, continue over a mini roundabout and the stadium is on your right-hand side.
Car Parks
There is usually a free match-day shuttle bus which takes you to the ground unless the club says otherwise which runs from the nearby Cheltenham Racecourse which has a decent sized car park.
For 3 o’clock kick-offs the bus leaves every 20 minutes from 1.00 pm onwards with the last service leaving at around 2.40pm, with game departure scheduled for 5.00 pm, 5.20 pm and 5.40 pm.
For the evening matches where the kick-off is at 7.45 pm the buses leave every 20 minutes from 6.00 – 7.20 pm, and then return you to the car park at 9.45 pm, 10.05 pm and 10.25 pm.
Away fans are welcome on the shuttle-bus service.
Train - Public Transport
The closest railway station is Cheltenham Spa which is approximately two and half miles from the club’s ground.
Located on the other side of Cheltenham, the walk is just over 2 miles long which will probably take anywhere between 35-50 minutes depending on your levels of fitness (and how many pubs you visit).
As a back up a taxi will likely set you back around £10.
Hotels Near Jonny-Rocks Stadium
The nearest hotel is the Cotswold Grange Hotel but this may be slightly too expensive for the average football fan, myself included.
Back towards town there are plenty of options with the likes of the Central Hotel, The Big Sleep Hotel and the Holiday Inn Express all offering satisfactory accommodation for the night or weekend.
Frequently Asked Questions
Who plays at Jonny-Rocks Stadium?
English side Cheltenham Town play their home matches at Jonny-Rocks Stadium.
What is the capacity of Jonny-Rocks Stadium?
As of 2024 Jonny-Rocks Stadium has an official seating capacity of 7,066 for Football matches.
When was Jonny-Rocks Stadium opened?
Jonny-Rocks Stadium officially opened in 1927 and is home to Cheltenham Town
What is the postcode for Jonny-Rocks Stadium?
The postcode for Jonny-Rocks Stadium is GL52 5NA.
Are there any Covid restrictions at the stadium?
Covid Restrictions may be in place when you visit Jonny-Rocks Stadium in 2024. Please visit the official website of Cheltenham Town for full information on changes due to the Coronavirus.